This chapter of the book
was very easy to read since it was a business related chapter and since I am a
business major it kept my interest throughout the whole chapter. The part of
the chapter that interested me the most was how advertising affects the media
and how important it is to the success of a business. The three main purposes
of advertising are first off to inform the consumers about a product or services,
secondly to create product awareness and lastly to motivate customers demand
for a certain product. Advertisements are used throughout the media to try to
persuade people to buy their products or at least get them interested to do
further research on the product. Companies but a large amount of money into
there advertising team because it is one of the most important factors when it
comes to a company. If your advertising team is weak it will be hard to get
your product out on the market and get it known.
-mike ross
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